CHIA

STR Global’s Certification in Hotel Industry Analytics (CHIA)

Standard

img_6276

It’s official! The MGH inaugural cohort is now certified in STR Global’s Certification in Hotel Industry Analytics (CHIA). Thank you to Mr. Steve Hood, Senior VP of Research at STR, who took the time to travel to Houston and train the Master’s students over an intensive two-day training session. According to STR’s website,

The certification is based upon four core content areas:

  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals – the metrics used by the Hotel Industry
  • Property Level Benchmarking (STAR Reports)
  • Hotel Industry Performance Reports (Trends, P&L, Pipeline, and Destination Reports)

STR, the leading provider of data and research for the hospitality industry, has been involved with the Master of Global Hospitality Business cohort since the first semester at Ecole hoteliere de Lausanne. STR collects data from over 50,000 hotels across more than 160 countries and produces the industry-renowned STAR reports and other competitive benchmarking materials for hotels.

Now with the latest addition of the Certification in Hotel Industry Analytics (CHIA) from STR, the MGH candidates have now obtained three certifications over the course of 16 months, including SnapShot‘s Hotel Demand Management at EHL and HVS‘s Hotel Market Study and Valuation at PolyU’s SHTM.